Technology

Challenge

In an ever-expanding, competitive environment, Microserve needs to increase its brand awareness for its data-storage solutions.

Solution

Dealing with an audience of CFOs, CEOs, and COOs, the primary challenge was to make the content relevant and worth of downloading.

Solution

Pace Creative decided to develop an infographic, a strategic piece of content that could live on the website and be downloadable.

Solution

To build brand awareness of Microserve data storage solutions, we promoted the infographic and its content.

Solution

The promotions drove qualified users to a landing page on the Microserve website where they could read the full infographic and request a free assessment.

Solution

Simplifying the information about Microserve’s data-storage services was key.

Solution

The main objective of the content layout is to make it accessible while also focusing on the potential client’s needs when sourcing a new data storage solution.

Solution

The introduction outlines 4 strategic data-storage challenges that the audience is interested in overcoming.

Solution

The infographic's main content consists of the recommended solution in 3 easy steps.

Result

Microserve received 22 new leads as a result of this campaign… in addition to an increase in brand awareness.

A previous campaign, which was created without Pace Creative’s help, generated no leads.