Technology

The Challenge

In an ever-expanding, competitive environment, Microserve needs to increase its brand awareness for its data-storage solutions.

The Solution

Dealing with an audience of CFO, CEO and COO (and ratel “IT guys”), the primary challenge was to make the content relevant and worth of downloading.

The Solution

Pace Creative decided to develop a strategic piece of content, an infographic, that lives on the website and can be downloadable.

The Solution

To build brand awareness of Microserve data storage solutions we promoted the infographic and its content.

The Solution

The promotions drove qualified users to a landing page on the microserve website where they could read the full infographic and request a free assessment.

The Solution

The audience not having much time to read so simplifying and organizing the information regarding Microserve’s data-storage services was key.

The Solution

The main objective of the content layout is to make it accessible while also focusing on the potential client’s needs when sourcing a new data storage solution.

The Solution

The intro outlines four strategic data-storage challenges the audience is interested in overcoming.

The Solution

The infographic main content is the breakdown of the recommended solution in three easy steps.

The Result

Microserve received 22 new leads as of result of this campaign… in addition to an increase in brand awareness.

Microserve’s last campaign, which was created without Pace Creative’s help, generated no leads.