Overview

Viterra, headquarted in Regina, Saskatchewan, is a leading marketer and handler of grains, oilseeds and pulses. Viterra has industry-leading marketing, facilities and logistics capabilities, encompassing the largest global network of marketing offices, as well as handling, processing, distribution, transportation and storage assets.

With employees throughout North America, Viterra wanted to update the design of its quarterly newsletter to make it more engaging for employees to read and contribute content.

How do we revamp an existing newsletter template into an organized and engaging layout?

Pace Creative crafted a clean and modern newsletter layout by reusing logo elements and colours, along with a crisp white background.

To make the internal newsletter more interactive, Pace Creative suggested using a format compatible with flipbook softwares.

On the back cover of the newsletter, we added a call-to-action button for co-workers to submit their stories, facilitating the process of content creation.

Thanks to the Pace Creative pragmatic approach, Viterra now has a convenient template they can reuse for each quarterly newsletter to keep their team in all of North America up to date.

After submitting a comprehensive analysis of several flipbook softwares, Viterra was able to pick the right tool for their needs at the best price.

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