The digital marketing world has a long list of sales and marketing acronyms. ABM, ERP, CRM, SERP, SEO, SEM, and CMS are just a handful of them. Content management system, or more often abbreviated as CMS, is critical to the fundamental of your online presence.
Turns out, 87% of the world’s top 1 million websites are built on a content management system (CMS) platform. Selecting a suitable CMS is probably the most crucial decision you will make when creating a new website or establishing a solid foundation for your B2B online presence (alongside a robust content marketing strategy).
What is a website content management system?
In today’s online world, your website is the hub where your unique, relevant, and added-value content lives regardless of the business type or size. The main goal of your website is to educate and engage with your target audience.
The role of CMS in play is how your organization can create, edit, publish, organize, and manage this content without coding know-how. Instead, a CMS handles the technical infrastructure while allowing your marketing team to regularly make changes to your website and keep it up to date.
Why your organization needs a CMS?
No matter an organization’s size, if your marketing and sales teams do not have any coding or development skills, a CMS allows them to take ownership of the content on your website and track results.
Using a CMS has four key benefits for any business:
- No coding or technical knowledge required – It is easy for a non-technically minded person to grasp the essential functions of any CMS software like writing, publishing content, or adding media to a range of predesigned templates. Moreover, you can install and manage extensions to build a powerful website for your business.
- Business size and accessibility – A CMS software provides a simple, flexible, and cost-effective solution to small and medium businesses and individuals. Having the benefit of accessing content virtually from anywhere by anyone makes it very convenient to manage your online presence and keep track of your results to meet business goals.
- Ergonomics and maintenance – A CMS allows the user to create, structure, manage and control their content in real-time; you no longer need to wait for developers to crawl through numerous pages and make alterations to each one. Instead, with the help of a suitable CMS, you can keep your content up to date on time.
- Easy collaboration and integration – The ability to allow multiple users to work on a CMS at any given time improves workflow, automation, and data management. In addition, integrating your CMS with various marketing tools, CRM software, extensions, and plugins will help your organization build a flexible and scalable ecosystem with the changing digital trends.
Things to consider when choosing a CMS
Before you begin your search for the right CMS software to meet your business goals, you must ask yourself some important strategic marketing questions:
- What are my online goals?
- What are the requirements to meet my online goals?
- What functionalities will be needed today?
- What functionalities will be needed in 1 year, 2 years and 3 years?
- How many team members will need access to the website?
- Can the CMS technology grow with my future needs?
There is plenty of content management software that delivers a similar set of results yet offers different features. So, careful planning will play a key role in ensuring your organization does not jump in and make an impulsive decision that will result in a short-term solution.
CMS Checklist: The 6-Must-Haves for Choosing Your CMS
To help you decide, we have put together a checklist:
- Cost – A CMS has a variable cost because besides the initial cost to license the product, the more essential costs to factor in are the implementation and ongoing costs. Some CMS platforms take twice as long to implement, and that directly impacts the development cost. You want to ensure that the CMS has a short implementation period and allows the organization to fully utilize the features and benefits of the CMS right from the time of induction.
- Degree of collaboration and integration – It is crucial to target a CMS that offers complete flexibility and scalability. Choosing a CMS that can integrate a vast selection of marketing technologies, automation tools, and functionalities will eliminate the cost of investing in building additional custom solutions to the existing CMS platform.
- Versatility – Pick a CMS that offers diversity and versatility. For example, if you have some other software integral to your business, you should select a CMS compatible with this software, like CRM software. Also, if the business is looking to expand its portfolio of services, you will need to choose a CMS that can accommodate your changing needs and goals.
- Permission and control – The degree to which you can allow multiple users to access and control your CMS and website is an important factor to consider. The ability to authorize and manage permissions on users also improves workflow, project, and data management.
- Site security protocol – Your website is one of the most valuable assets to your organization; it is the hub that holds all the information about your business. Unfortunately, it is also the most susceptible to cyberattacks. A CMS that offers integrated multi-level security can help mitigate this risk.
- Support –Technology is not without issues and glitches. A robust support network is vital for your business operation. Ensuring your CMS of choice is stable is the first step to guaranteeing fewer customer complaints. You should always check the number of support channels that the content management system offers and their average response times for those complex situations.
Which CMS should I consider?
Today, there are a variety of CMS technologies available that fit almost every budget and business need. However, selecting a CMS that aligns with your current and future business goals and growth should be your top priority. Keeping in mind the above considerations, conducting a decision-making matrix will help you make a more informed decision. When deciding, always consider your vision, growth and business goals to maximize your online presence and marketing ROI.
Developing a new website every two years can be time-consuming and resource-draining. Like any other marketing technology, picking the right CMS should be based on your business growth needs to save you time and a lot of money in the years to come.
Best CMS for your business
There are many content management systems available today for different purposes providing different benefits. Here are the top three most popular CMS in 2021:
The digital landscape nowadays requires more consideration than before. The WordPress economy is larger than you think. Here are some data to put the CMS landscape into perspective:
- $597 B is WordPress Economy
- 41% of the internet is built on WordPress
- 82+ million WordPress sites online.
- 35% of the top 10K sites by traffic are built on WordPress.
We typically use WordPress to develop knowledge hub sections of the websites. Other commerce websites like CCBC and FirstMate, use different, more sophisticated technology of a headless CMS architecture, like REACT, Gatsby, to comply with more rigorous security and transactional protocols, and allows developers the flexibility to create just any kind of website.
The following are examples of websites we have designed and developed for clients from non-profit, law and manufacturing industries.
Craft Council of British Columbia
Craft Council of BC (CCBC) is a not-for-profit organization that provides a platform for all artists to exhibit, sell and produce creative artwork.
Raine, the executive director at CCBC, wanted Pace Creative to design and develop websites to mark a shift in their approach from a brick-and-mortar shop to online due to COVID-19.
Over the years, Pace Creative has helped CCBC solidified its brand by creating and implementing social media strategies, visual branding and event strategies. In 2020, CCBC wanted to optimize its online presence and strengthen its brand identity. Being familiar with the CCBC’s unique selling proposition, Pace Creative designed and developed not one but two websites – a corporate website using WordPress and an online shop using Shopify.
As a result, it allowed CCBC to support, represent and communicate effectively with its members and build a more substantial craft community despite the COVID-19 pandemic. Today, the CCBC stands out from other craft councils across the country thanks to its quick digital transformation and savvy online presence.
Both websites drive targeted customers to purchase local crafts handmade by local BC artists and craft advocates. Craft lovers can visit the gallery online or in person, and donors can attend virtual events.
Pace Creative was recognized for all its contributions that resulted in CCBC‘s success with the Communitas Award.
Learn more about the award here.
PLHM is a recognized and leading litigation firm based out of Calgary. For more than 20 years, PLHM law has provided highly skilled, specialized and effective legal aid and services.
Peacock and Halt law approached Pace Creative when the two law firms were merging. They wanted Pace Creative to refresh the positioning of the law firm and remarket the new law firm with a refreshed personality.
Pace Creative took this opportunity to give a makeover to their brand with a new logo, matching stationery, signage, and developing a website using a WordPress CMS – as it was a perfect fit for the law firm’s online needs.
The website is now over 8 years old, and it still meets all the law firm’s business goals. In addition, the firm is still making the most out of its marketing ROI.
For more than 30 years, Teledyne Micralyne has been a reliable fabrication partner to leading high-tech companies across the globe by manufacturing innovative sensors and 3D mechanical structures.
Pace Creative recommended Micralyne invest in a customer journey analysis and an online content marketing strategy to design and develop the website. Pace Creative picked a WordPress CMS for its development since organic SEO was one of the principal online goals.
Using the proper promotional channels to their full potential, strategically filling the content gaps, and optimizing the website thoroughly allowed Micralyne to deliver the right message to the right audience, resulting in Micralyne receiving online MQLs since its launch. The website met all of its online goals and is supporting its revenue growth targets.
Check out the entire case study here.
Are you Confident in refreshing, updating or investing in your CMS website?
We are proud of our fantastic website design and development expertise which delivers results. If you are looking to improve your online presence and optimize your ROI, Pace Creative can help! Get in touch.