We can’t believe 2021 has already come to an end!
Pace Creative had a jam-packed year filled with so many success stories and we can’t be more grateful for our supportive clients and our hard-working team. One of our biggest successes this year: our marketing agency turned 8 years old! Read more about how we celebrated this big milestone here.
After our agency re-organization last year, Pace Creative has grown even more. This growth has only been made possible due to the trust that our clients and team members have continued to place in our agency.
This past year we gained 11 new employees! In 2021, we welcomed:
Our Agency Values
Let’s look back at our year through the lens of our four agency values: collaboration, inclusiveness, innovation, and exceptional customer service.
In 2021, our team was able to return to working in the office with our health and safety protocols in place. Throughout this period of transition back into the office and rapid growth as a full-service marketing agency, we were still able to surpass our clients’ expectations, think strategically, and continue to address all our clients’ needs.
Diversity and Inclusiveness
Our team at Pace Creative is a diverse group, and we are committed to maintaining this as one of our top priorities moving forward by joining the 50-30 initiative. We have learned through experience that a diverse and inclusive workplace can drive our agency to success, through the generation of fresh insights, innovative ideas, and fostering unique solutions with a wide range of skill sets.
The 50-30 Challenge is an initiative by the Canadian government to promote diversity and inclusion in the workplace of businesses of all sizes. The campaign aims to advance under-represented and equity-seeking groups, such as women and other diverse groups, to achieve leadership roles. Learn more about our commitment to the 50-30 challenge and what it is all about here.
Exceptional Customer Service
In 2021, we were more committed than ever to helping our clients achieve their marketing goals! Reinforcing exceptional customer service as one of our agency values ensures that it is at the forefront of every team member’s mind, creating a customer-centric mindset and helping our agency grow with returning clients and referrals!
We had a 100% client return from 2020 to 2021 and we also welcomed many new clients based on referrals – including:
- Archer Exploration Corp.
- Bowen UX
- Inverness Park
- ProtaGene (merger of BioAnalytix)
As the pandemic continued, our agency continued our work in healthcare marketing and maintained our strong connections with the healthcare industry. We continued to work with several international medical companies, like Fresenius Kabi, Argon Medical Devices, and Grifols to convey complex medical products and services through our strategic marketing abilities, including our 3D animation product-explainer videos! We are already planning many more videos for Argon for 2022 and will continue to manage and design multiple large website projects for Grifols.
Other large successes for this year include completing and launching phase one of the biggest software development project to date for our agency, as well as completing a strategic website redesign project under budget.
Our agency received many recognitions this year – we couldn’t be prouder!
2021 Communitas Award
We won a 2021 Communitas Award for our work with Craft Council of British Columbia (CCBC), a local charitable and non-profit arts service organization dedicated to supporting all stages of artistic practice in the craft sector in the province of BC. This award recognizes exceptional businesses, organizations, and individuals who are dedicated to community outreach, social good, and giving themselves and their resources. We are beyond happy to be recognized by them!
Read more about our Communitas Award here.
2021 Web Excellence Award
We also won the Web Excellence Award in the web apps and services category for our web development work with Charli AI on their online content strategy!
As an extension of their content marketing, this online strategy focused on user acquisition to meet Charli AI’s specific business goals. Pace Creative developed SEO-driven website content and created an UX-focused, user-centric design, that includes the Hub of Productivity. For the website development, our team opted to use a mix of technologies: Gatsby, for static website pages, and WordPress as the CMS – which turned out to be a headless CMS, per industry jargon.
Read more about our Web Excellence award here.
Best StartUp Canada Recognition
We were also recognized in the Best Start Up Canada Magazine as one of the top companies in Calgary, for not only one, but three categories: website development, advertising, and marketing!
We were selected for these categories based on several factors, some of which being our agency core values:
- Societal Impact
Read more about our Best Start Up Canada recognition here.
Looking Forward to 2022
This is our year in review for 2021! We are so grateful for all of our successes, learnings, and growth opportunities, as well as the support and trust from all of our incredible clients.
Our entire Pace Creative team is focused on providing above average results and performance to optimize marketing budgets and ROI for our B2B clients.
We are looking forward to continuing our journey in 2022 and keep providing our clients exceptional customer service thanks to our collaborative, innovative, and inclusive approach to full-service marketing!
Check out some photos from our 2021 holiday party below!