Virtual Events and the New Norm

Virtual events have been always a fun and unique way of engaging with your audience even pre-COVID times.

Moreover, 90% of marketers now have switched to virtual events and are mastering different virtual events technologies.

For many marketers, events on Facebook Live, Instagram Live, Zoom, virtual webinars, augmented reality (AR) and virtual reality (VR) have been our “new norm” for quite some time. But now, more than ever, we need to adapt to and master virtual event management to become more strategic with budget and resource allocation.

Is your company looking for ways to connect with your customers, suppliers, vendors, or even your staff? Virtual events come in all shapes and sizes and are a useful and cost-effective way to do just that.

Read on to learn more about virtual events.

What is a Virtual Event?

A virtual event is when all aspects of an event are brought to attendees through an online experience. Individuals interact with the event and its content in a virtual environment, rather than in-person in a physical environment.

Similar to in-person events, virtual events take place for a certain period of time and involve the engagement of attendees. However, how you engage with your attendees is very different. There are a variety of tools available for virtual events including prerecorded videos, IM chat, document download,  surveys, and polls. In addition, interaction can occur using hashtags through social media channels Facebook, Twitter, and Instagram. The goal of any virtual event should be the sharing of a common and memorable experience of your event by your attendees – one that reflects your overall brand experience.

Virtual events are a great alternative when it comes to mobility and budget: attendees do not need to leave their cities or houses to attend the event, and a virtual event is oftentimes more budget-friendly compared to in-person meetings. There are no additional costs related to event space, catering, onsite staff, transportation or audio-visual equipment. And, with travel restrictions continuing, virtual events are indeed becoming the new norm. So why not take advantage and create an interactive and unique experience?

A virtual event can take different forms including but not limited to:

  • online webinars
  • online webcasts
  • virtual conferences
  • on-demand workout class
  • video conferences
  • Instagram Live
  • Facebook Live
  • virtual tradeshows
  • online trainings
  • online fundraisers
  • online auctions

Why Do Virtual Events Matter?

When done right, virtual events can give a competitive advantage and help a company position itself as a tech-forward leader. When done right, virtual events can also help overcome common pain points for companies, such as:

  1. Lack of attendee engagement
  2. Inconsistencies in brand voice and tone
  3. Inability to measure the impact of marketing campaigns
  4. Marketing and PR time constraints
  5. Slow-paced revenue growth
  6. High costs associated with traveling and accessibility restrictions

To help address some of these challenges, clients have turned to Pace Creative to help shift their physical events into virtual ones. Easy, right?

Well, as it turns out, not quite. But we’ve got you covered with our Virtual Events Playbook. In it, you will learn more about:

  • the main benefits of virtual events,
  • how to develop a virtual event strategy, and
  • how to plan and execute a successful virtual event.

Ready to get started? Click here.

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