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Where Does Longform Content Fit in the Online Frenzy?

Contrary to popular belief, longform content is not dead. The perception that our attention spans are not as good as they used to be has…

The Science Behind Scheduling for Social Media

If social media as a whole is a clever blend of art and science, scheduling social media posts belongs to the latter and matters more…

How to Measure the Success of your Content Marketing

Content Marketing was not invented to make websites look pretty or to be able to speak directly to the end-consumer. At the end of the…

7 Reasons why you should start your own newsletter

With the rise of social media, blogs and podcasts, some marketers were predicting the end of newsletters. However, two decades after their inception e-newsletters are…

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