With our expertise of higher education digital marketing, we know that current target audiences consist of tech-savvy, Gen Z and millennial students who value remote learning and digital enablement communications strategies.
Modern times need modern solutions, especially for the higher education industry.
According to a study by New America, 63% of college websites (63%) and online search engines (59%) were the most popular sources of information that prospective and recently-enrolled students used to learn about colleges, but some students faced difficulty locating important information:
At Pace Creative, we understand the needs of customized and targeted messaging using innovative digital, online, and social means to communicate with tech-forward students. Our success is based on increasing integrated and cohesive higher education marketing materials for universities and colleges across North America.