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Overview

Total Safety is the leading global provider of integrated industrial safety services, strategies and equipment for keeping workers, facilities and the environment safe in hazardous environments. The company’s Centralized Confined Space Monitoring Solution (CCSM) enhances worker safety and accountability through real-time monitoring of confined spaces, utilizing advanced technology and highly trained operators in an on-site centralized control room.

They came to Pace Creative for strategic branding consulting to figure out what marketing projects and strategies would best position them for maintained growth in their industry.

10-14

qualified leads per month

42%

revenue growth annually

52%

increase in website traffic

Challenge

  • How can our strategic brand consulting services work best in the industrial/engineering world?
  • How should Total Safety position its CCSM solution in the market?
  • How can we best communicate this in a product description?
  • What are the key elements that differentiate Total Safety’s CCSM solution from competitors?

Solution

Strategic Brand Consulting & Auditting

Pace Creative conducted an in-depth review of the industry landscape, buyer persona, and journey for a CCSM solution to determine how the target audience makes purchase decisions and how to best address their needs with concise, compelling positioning and product descriptions.

Content Themes

We distilled the information customers seek before making a purchase into content themes, enabling us to clarify and define messaging and positioning. These themes represented the top six features/benefits, from which we identified the top three value drivers.

Brand Positioning

Then, we recommended the best way to position the company in the market with a positioning map. Based on these recommendations, we drafted positioning statements, a 50-word and 100-word description of the company to help formulate the ‘elevator pitch’ and drive sales.

Result

Our strategic brand consulting and solutions created a powerful brand positioning and messaging strategy that sets Total Safety apart from competitors and drives market success.

  • New sales pitch presentation
  • 10-14 qualified leads month after month
  • 42% increase in revenue growth YoY
  • 52% increase in website traffic

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