Siemens Financial Services (SFS) is a division of Siemens that offers financing solutions to its B2B customers. Siemens financing specializes in electrification, automation and digitalization.
Biannually, Siemens Financial Services‘ staff – from Iselin, New Jersey to Mumbai, India – meet for a global motivational sales event. Topics include past performance, future objectives, and upcoming technologies and opportunities. In November 2017, nearly 200 international Siemens Financial Services staff met in Dubai, United Arab Emirates.
Siemens worked in close collaboration with Pace Creative to develop a brand and the concept for the sales event. We started the project by identifying a theme that would unify the entire event. We then developed a content marketing strategy as well as an event marketing strategy.
We created a detailed event marketing plan that outlined all of the assets that were needed for all print, digital, online and social media marketing channels such as: a motivational sales video, signage, swags, trade show banner stands, event website for registration, branded training materials for reps as well as plasma TV ads, and print marketing materials.
Our team had the pleasure to develop the content and design all of the event’s marketing materials. What made the success of the event is the consistency of the event messages and the overall branded experience.
The purpose of the event is to bring all of sales employees together to inspire, motivate, and create excitement around the business goals for the upcoming 18 months. It also gives an opportunity for the sales team to explore the host city.