Overview

Pota Inc., a division of Stratis Capital, needed to introduce their new brand as an agency of natural and organic products to meet the needs of evolving consumer preferences in the beverage industry. Focused on distributing brands that are created with a pure and authentic approach, Pota Inc. sought to highlight the wholesome, clean ingredients that millennial consumers are seeking.

Challenge

How to develop a strong brand in a short turnaround?

Solution

Coming up with a strong concept in line with the brand values was key.

Solution

Keeping the concept in mind, we designed a few variations from traditional to modern.

Solution

Based on the client’s preference we proceeded in developing a custom-made typeface with clean lines and a post-contemporary look. This is how the brand started.

Solution

From there we developed printed branded materials such as the stationary and a PowerPoint presentation template.

Solution

The brand presence was then taken to the web.

Outcome

Our work has enabled Pota Inc. to launch their brand very quickly, with the elements needed to attract potential clients and customers in the market.

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