Overview
Mr. Swirl, The Friendly Plumber is a fun, locally owner and operated company that provides reliable plumbing services to residential and commercial customers in the Lower Mainland and Fraser Valley in British Columbia.
Mr. Swirl had recently launched a new brand and website using a local advertising agency. While they were happy with the look and feel, the website was not meeting their local lead generation goals. In a competitive market, it was important for Mr. Swirl to identify its key strengths and points of differentiation to cement their position as ‘the friendly plumber’ throughout Vancouver and the Lower Mainland area.