Overview

Hitachi Vantara is a leader in data solutions. They help forward-thinking enterprises leverage their data to drive profit and gain a competitive advantage. Their solutions include data storage, protection, enrichment, activation, and analytics. They offer custom solutions that help businesses improve customer experience, minimize cost, and increase productivity. We partnered with Hitachi to develop their Enterprise Cost Search Calculator – a tool to help Hitachi Vantara start conversations with qualified leads about the potential of their data.

Hitachi Vantara wanted to design and develop an Enterprise Search Cost Calculator – the main piece of content in an integrated lead generation campaign based on “Enterprise Search”.

The purpose: to help companies see how long their staff were searching for and enriching data and how much that time spent costs.

This project came with the additional challenge of working within an ION Interactive template.

Rather than promote a single solution, Hitachi Vantara wanted to gather meaningful data that would help them determine which of their solutions would benefit the customer most.

Hitachi Vantara sought an opportunity to have in-depth discussions with potential customers about their data management practices.

With a strategic approach, our team worked on the design, development, output, and logic of the calculator, and mastered Ion Interactive.

Experience has taught us how best to make a calculator or assessment tool inviting to users, so we were sure to draw on that experience when creating the data inputs.

Our designs were on-brand, clear, and intuitive – allowing users to easily complete the calculations and get their report.

We collaborated closely with Hitachi Vantara and ION Interactive to lay out and design the custom shareable report.

At each step, we created the calculator with rebranding and localizations in mind, ensuring these would be quick and easy to implement should Hitachi Vantara choose.

For a few quick and easy inputs, users get a big output in their custom report – the total time and money lost to Enterprise Searches, as well as a clear path to engage with a Hitachi Vantara representative.

As part of their lead generation campaign, Hitachi Vantara launched the calculator on their website.

The calculator was well received, with numerous respondents.

Dell wanted to take advantage of the calculator too, so in a separate initiative in collaboration with Hitachi Vantara and Dell, we rebranded it for Dell.

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