FoodChek Laboratories Inc. is a state-of-the-art biotechnology research and development laboratory specializing in the development and validation of methods that detect microbial pathogens. Actero™ is a universal, accurate and cost-effective method of food safety pathogen testing that exponentially reduces test and hold times in food production.
FoodChek wanted to create an engaging educational sales tool that highlights data-driven information about Actero™. The use of Actero™ within labs improves efficiencies by increasing the volume of tests completed each day. Pace Creative wanted to help develop the best interactive experience for FoodChek. The experience was launched online as part of a lead generation campaign. The virtual lab simulation was then repurposed as a VR application in controlled environments such as events, healthcare industry conferences, industry-specific tradeshows and investor meetings.
The 3D virtual lab simulation helps viewers explore the lab from their home. As you enter the experience, you learn how Actero™ ELITE Enrichment Media improves workflow testing efficiencies.
Take the 3D virtual lab simulation tour now!