FirstMate is a growing Canadian manufacturer of cat and dog foods. One of their major differentiators is their use of a Vacuum Infusion System (VIS) in the production of their high quality canned and kibble pet food diets. FirstMate needed a way to explain their use of this innovative and specialized machine in a way that was easy for viewers to understand.


As part of their digital strategy, FirstMate wanted to create an educational animated video to raise awareness about the Vacuum Infusion System. The video explains the system to both existing customers who know and trust the brand, as well as to potential new customers who are extremely conscious of the food they feed their pets and the nutritional value of pet foods.


Pace Creative worked in close collaboration to develop the final script, and ensured that the script combined with the on-screen text complemented the visual cues for the purpose of communicating to viewers how FirstMate’s system benefits their pet’s health.

Our creative team developed the art direction and custom illustrations for the video, which had to be in line with FirstMate’s overall brand strategy. We had fun designing new elements to keep the characters, objects, and images featured in the video fresh and interesting.

The video was launched as part of FirstMate’s digital marketing strategy and was published in a format that allowed for it to be played online and on mobile devices. The video appears on FirstMate’s website homepage, Facebook page, and YouTube channel.

Now, viewers can immediately access information about the quality and production process of FirstMate’s pet foods.


The video has accumulated so far:

  • 6,400 views on Facebook,
  • 33 shares on Facebook, and
  • over 400 views on YouTube.

Check out the video below!

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