FirstMate is a growing Canadian manufacturer of cat and dog foods. One of their major differentiator is their use of a Vacuum Infusion System (VIS) in the production of their high quality canned and kibble pet food diets. FirstMate needed a way to explain their use of this innovative and specialized technology used to explain to viewers the manufacturing process. FirstMate invested in this new technology for the added nutritional value and benefits.


As part of the digital strategy, FirstMate wanted to create an explainer animated video using 2D animation with illustrations to raise awareness about the Vacuum Infusion System.

The video explains the food processing methodology to existing customers and potential clients. The purpose is build credibility and trust in the brand, as well as overcome objections from extremely conscious pet food owners.


Pace Creative worked in close collaboration to identifyy the need to develop a video. We developed the video content ensuring that the script combined with the on-screen text complemented the visual cues. The purpose is to communicate clearly to viewers how FirstMate’s manufacturing system benefits their pet’s health.

Our creative team developed the art direction and custom illustrations for the video. The look and feel is in line with FirstMate’s overall brand strategy.

We had fun designing new elements to keep the characters, objects, and images featured in the video fresh and interesting. Yet you will be able to fit a lot of those graphic design and illustrations on the FirstMate’s cat food and dog food packaging.

The video was launched as part of FirstMate’s marketing campaign. It was published in a format that allowed for it to be played online, on social media and on mobile devices. The video appears on FirstMate’s website homepage, Facebook page, and YouTube channel.

Now, viewers can immediately access information about the quality and production process of FirstMate’s pet foods.


The video has accumulated over:

  • 6,400 views on Facebook
  • 54 shares on Facebook
  • over 400 views on YouTube

Watch the video!

Explore more of our work