Augmented Reality Experience Strategy
Based on the theme of the campaign and E*TRADE’s business, the client felt that an AR experience aligned best with the campaign’s concept. Our team conducted research on the best AR glasses to meet the overall campaign goals.
User-Centric AR Experience
Our team thought of all facets when crafting our AR campaign for the best user experience possible – from automated transitions to background opacity and even auto-launch. By considering not only varying environmental factors but also comfort with new technology, we delivered clear messaging across multiple channels in a delightful way that guaranteed satisfaction!
Fintech Lead Generation Campaign Strategy
We create 3 distinct campaign phases to build a strong relationship with prospects:
Phase 1 – Teaser piece – The teaser piece had prospects intrigued as they eagerly anticipated what was to come – an exciting direct mail package containing a hidden message card, offering them a glimpse at the full content.
Phase 2 – Direct mail package – Each of our high-potential prospects will receive a personalized, interactive augmented reality experience delivered directly to their door. This innovative package is sure to leave an unforgettable impression!
Phase 3 – Follow up – To ensure success of the campaign concept, a nurture strategy was employed to keep leads engaged and invested always in line with the campaign concept.
