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DBH Law - Calgary, Alberta

Overview

DBH Law is a mid-sized law firm that has been in business in Calgary for over 17 years. Its motto, “We think law. We talk business” illustrates its focus on corporate law. DBH, who had relied on word of mouth and referral business, had never operated with a marketing plan. In addition to this lack of awareness, the company’s website and marketing assets had not been refreshed in over 5 years.

Challenge

How could DBH capitalize on marketing to not only maintain market share, but grow as well?

Solution

Brand refresh: logo update, strategy refinement.

Solution

New website with a blog that all the lawyers would contribute to, optimized for search.

Solution

Social media channels and strategy to capitalize off gaining new awareness and maintaining relationships with existing clients.

Solution

Promotional tactics such as online paid advertising, seminars and sponsorship, networking and client entertainment.

Result

There was an increase in organic website traffic and a general growth in engagement and lead generation.

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