Content Marketing Infographic Case Study | Pace Creative

Overview

Aggreko specializes in power generation, heating and cooling, and oil-free compressed air rental for construction sites on a global scale. The company needed to create positive brand awareness. It also needed to find a way to balance the difficult task of attracting new and younger clients, while maintaining their brand image and existing client portfolio.

Challenge

How to create brand awareness, while attracting new and younger clients?

Solution

Design of series of Infographics to creatively share content with new market

Results

The content strategy has helped Aggreko communicate the ARM product features and benefits in a coherent manner.

Results

The content strategy allowed Aggreko to answer potential objections with data and facts.

Results

Aggreko repurposed the content of the infographic on social channel and cross-promotions which has been shared.

Results

The infographic was so successful that Aggreko is repurposing and localizing the content for other markets.

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