Overview

Abbotsford is a city located in the Fraser Valley region of British Columbia, adjacent to Greater Vancouver. The City of Abbotsford needed a visually stimulating infographic positioning the city as a proactive, diverse and engaging business community that would convince investors to take notice.

With the aim of increasing business attraction and retention, job growth and diversity the tax base, the City of Abbotsford needed a visually engaging infographic. The goal of the infographic is to position the city as a proactive, diverse and dynamic business community.

Pace Creative created a content strategy to create a story highlighting 5 major reasons for investors to pick the City of Abbotsford to establish a business.

Organizing a large amount of data from a report, Pace Creative successfully organized the content in a meaningful way, guiding the reader through each top reason to pick the City of Abbotsford.

Our approach to designing the infographic was to organize key content using relevant and accurate facts and figures that would convince both entrepreneurs to invest and families to establish themselves in the city.

The infographic is being sent to businesses thinking to invest in Abbotsford as part of a leave behind package.

The infographic is a toll that potential businesses can download on the City of Abbotsford website.

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