So, you want to update and optimize your website, but you’re stuck on the core question: “how do we get started?” Lucky for you, we have decade-long experience in website optimization services and have mapped out our methodology.
Getting a high-performance website shouldn’t be daunting. Keep reading to learn about our 6 phase process into building the most strategic, lead generating websites!
Phase 1: Website Information Gathering
Research is probably the most important phase of the development and design process. This first phase is also known as the “discovery phase,” where you will analyze your business or your client’s needs and requirements.
In this phase of our website optimization services, it’s important for us to understand the purpose of creating the website, which audience you want to target, and the type of content your target audience will look for. These are crucial factors to determine in the fundamental design.
Phase 2: Scope Definition
A website development plan is often a document that includes information on the scope, a list of functionalities, deliverables, project schedule, cost, and key assumptions. It identifies the requirements for the website, so you know what to include and when it needs to be delivered.
The scope is also based on the B2B website’s goals and users’ needs. During the website performance optimization process, ask yourself: how this website project will meet the business growth goals?
Phase 3: Website Content Planning
A website content plan is an overarching website content strategy for the website. At Pace Creative, we create a content wireframe. The wireframe governs all the content published on the new site. It ensures that all your content is SEO optimized, cohesive, addresses the needs of your audience, and is on-brand. It is important to let the viewer know what business problem your business solves, who you are and what you do right away when they visit your website.
A good website content plan will:
- Identify what content already exists
- Outline what new content is needed
- Establish rules and guidelines for new content to ensure your quality remains consistent
Creating a website content plan is a big part of our website optimization services and makes our agency stand out. A website content plan acts like a roadmap; it identifies content opportunities and makes the website process successful.
Top B2B Web Design Strategies
The B2B website design goal should be to create an interesting, memorable, SEO-optimized, and friendly user interface. You want to ensure that your business’s B2B website interface leaves a positive impression that drives website performance optimization results.
You can do so by following some of these website design suggestions:
- Use graphics and easily readable fonts
- Optimize your website for fast loading.
- Invest in a content marketing strategy
- Ensure consistent online branding across your channels
- Focus on customer-centricity
- Make your business contact a key Call-to-Action (CTA)
- Create pages that are standard for all businesses, such as:
- About Us
- Services
- Contact Us
Phase 4: Storytelling
Storytelling in marketing and in website strategy has become a big new trend in the B2B world. It helps connect the brand to the consumer in a new and meaningful way. There are many different ways and strategies to creating a storytelling website – and it might be the answer for your B2B.
The final phases, developing wireframes and then enacting our design and development teams to create the final product, are best described through actual case studies! Continue reading to see two high performing websites created, designed, and developed by yours truly:
Examples of High Performance Websites
The Coal Association of Canada
The Coal Association of Canada (CAC) and Pace Creative worked together to create a strategic website to optimize its online presence and meet specific business goals to support the organization’s growth.
The organization’s online goals include:
- Redesign their B2B website to increase website traffic
- Improve the website navigation
- Increase the number of members joining the association
- Use the website as a content hub for the Coal Industry in Canada
We developed a website site map based on specific taxonomy to make the website easy to navigate. Then, we optimized the website’s content to meet SEO organic search goals and transformed the branding into a more modern look, as well as implemented website functionalities such as a resource hub, and digital member sign-up.
In 2019, the website brought approximately 24,000 new visitors. Our web design strategy and website content plan helped lower the website’s bounce rate to 55.84%. We assist the CAC with ongoing maintenance and technical support to ensure all website goals are tracked and met year after year.
CAC’s B2B Website Before and After Pace Creative’s Website Performance Optimization Redesign:
Kindred Construction
This is another great example of a successful website performance optimization! Kindred decided to invest in a brand refresh and came to us for our website optimization services to bring their brand identity to life in a modern and dynamic way.
Kindred’s website was designed over a decade ago as a brochure. They wanted their online presence to reflect who Kindred is as a company today and the executive team’s vision. They wanted to make the website more interactive for an overall better user experience. In addition, Kindred wanted to optimize the website to rank for organic SEO, include conversion points, relevant content, and integrate the brand messaging and unify it with other marketing channels.
Pace Creative underwent a user-centric website redesign and development, created an SEO strategy, and helped improve the overall look and feel of Kindred’s website. As a result, Kindred’s website bounce rate jumped from 89% to 55%, and we collaborated with them to create a Kindred custom homes website!
Now that you’re caught up to speed about our 6-phase, strategic methodology, are you ready to take action? Contact your experienced web optimization team today to get started on your website journey to long-term growth!
