Humans are social beings; stories define our shared experiences and the narratives we find in the basis of modern life. That’s why a storytelling website might be the next best step for your B2B.
The Content Marketing Institute suggests that “storytelling is not intended to be a selling tool; it’s a method of building strong relationships with your customers and a thriving community of loyalists over time.”
Why Should You Build a Storytelling Website as a B2B
A B2B website that tells a story persuades visitors to stay longer and leave with a desire to forge a stronger connection with the company by following the company on social media channels, subscribing to its newsletter, following its executives, referring the brand and becoming loyal customers.
Website storytelling becomes an ambassador for the entire brand and represents what your company can do for individual clients and how it can make them a part of your mission to improve their business.
Here are 4 types of Website Storytelling that can be used within your online presence:
1. Visual Storytelling
Strategic use of visual elements to reinforce your business’ branding and create a narrative for readers to follow.
2. Content Storytelling
Use of on-site copy across web pages, articles, and marketing materials to communicate with your target audience.
3. Video Storytelling
Utilize the engaging nature of video content to share your brand’s story and connect with your target audience.
4. Design Storytelling
Use of website design elements such as animations, triggers, and layout to capture a reader’s attention and provide implicit information about your brand.
How We Build Storytelling Websites
As a web optimization consultant, we’ve had plenty of experience building storytelling websites to get the best results for our B2B clients.
To keep it simple, here’s our 3-step roadmap to a successful storytelling website:
1. Doing Research First
At Pace Creative, we believe in research-backed marketing. To build an effective, strategic, story-telling website, you need to start with the basics.
2. Focusing on the Customer Journey and Customer-Centricity
A story is only effective if it impacts the reader! To build a true and high performing storytelling website, it will need to be customer-centric and based in the customer journey. Researching the buyer journey for your service or product and using UI/UX design strategies will help keep the story relevant to the user/reader!
3. Creating Consumer Personas that Align with Your Brand
Another aspect to your research and customer-centric storytelling is to create detailed consumer personas that align with your brand. This will help form the bridge between the story, your brand, and the consumer.
Storytelling is a key aspect to our high-performance website development methodology! If you think storytelling might be the right path for your B2B to attract high-quality leads and increase your revenue generation, contact your experienced web optimization consultant today to get started.
