go2HR has been around since 1979, yet the website had little to no online visibility. When found online by 99,000 users each month, the navigation and content lacked user-centric navigation. Based on online user surveys, the main complaint was about not being able to find the information they were looking for. The website was in need of a website audit, website strategy and site map optimization to help boost go2HR’s online presence.
Shortly after being appointed, the new CEO, Krista, made the decision to invest in go2HR’s online presence to transform the website into its #1 strategic marketing tool. The new website is aimed at increasing awareness and becoming a primary source for human resources, and health and safety, along with training and research services.
go2HR is implementing various initiatives to strengthen their industry association presence, and investing in their online brand awareness is just the first step towards achieving their long-term goals. This investment is unique in the tourism industry, especially for an association. Kudos the management team!
Elevating Online Brand Awareness in Tourism with go2HR
As of April 2023, go2HR relaunched a new website along with a tailored hospitality and tourism marketing strategy. They were looking to reposition themselves as a leader in the marketplace for BC’s tourism and hospitality industry. The executive team decided to invest and transform the website into their #1 marketing asset.
As a full-service marketing agency, Pace Creative worked very closely with go2HR to establish their presence with a strategy to strengthen their position as an industry leader. At Pace Creative, we specialize in providing strategies for companies wanting to improve their Tourism Industry Association online presence by offering services such as:
- Website Audit
- Website Strategy
- Content Development
- UI/UX Design Services
- Website Development
- Digital Marketing Services
The Advantage of Investing in your Online Brand Awareness
Brand awareness is an essential component of a company’s success. The ability to recognize a brand is critical to attracting new customers and retaining existing ones.
Here are the four main reasons your industry association should consider investing in increasing your online brand awareness:
- Increased credibility and trust.
- Stand out in a crowded marketplace.
- Improved customer loyalty over time.
- Gain access to new markets and audiences.
How Pace Creative Implemented an Online Brand Awareness Strategy
go2HR, an industry association for BC’s hospitality and tourism sector, hired Pace Creative to develop a brand awareness strategy.
Pace Creative leveraged their 15+ years of experience in strategic industry association marketing was to increase go2HR’s online brand awareness. We uniquely positioned their brand to support their user’s journey with a tailored strategy in place.
How Pace Creative Elevated go2HR’s Online Brand Awareness
Through close collaboration with go2HR, we developed methods to enhance go2HR’s online brand awareness, ensuring that their website design and development effectively communicated their brand identity and message. By incorporating visually appealing elements and user-friendly features, we optimized the user experience to make it easier for visitors to engage with go2HR’s brand, content and services. Our tailored hospitality and tourism marketing strategy implemented through the new website will allow go2HR to establish itself as a leader in the hospitality industry and be found online organically.
go2HR’s new website 2023
About go2HR: go2HR is an industry association for British Columbia’s tourism and hospitality sector. They provide a range of resources and services to support employers and job seekers in the industry. With a focus of supporting both employers and employees, they strive to promote growth and sustainability within the tourism sector.
About Pace Creative: Pace Creative is an award-winning full-service marketing communications agency. We know that designing a custom marketing framework is essential for achieving predictable business growth!
Get in touch with Pace Creative to see if our expertise is in line with your needs and business goals.
