Igniting Growth at the Heart of DiscoveryX 2025
Ontario’s innovation ecosystem is a powerhouse of groundbreaking ideas in Marketing and Technology. Driving this growth is the Ontario Centre for Innovation (OCI), a champion of forward-thinking companies. Events like DiscoveryX 2025 serve as crucial hubs, bringing together key players to foster collaboration and propel the province’s economic engine forward. Pace Creative is thrilled to be a part of this dynamic environment, with our CEO, Stefanie Curtis, attending DiscoveryX 2025 to connect with innovators and explore the future of business.
Why Attend a Conference?
Conferences like DiscoveryX provide opportunities to network and make new connections, get inspired and motivated, understand new industry insights, and gain exposure in your field. In fact, 52% of business leaders believe that trade shows and events provide the greatest ROI compared to other marketing channels. If you’re at the startup or scale up phase of your business, gaining exposure can be an integral factor to your growth. As we’ve seen in the past, attending a conference can be the key step in the growth of your business. For Candeo Lava Products, strategically choosing a conference led to them being acquired.
For us, conferences act as a powerful networking tool and provide excellent professional development opportunities. Having access to keynote speakers, workshops, and access to cutting edge industry insights keep us ahead of the curve and ensure we continue to set the pace for your business.
Interested in what’s happening at DiscoveryX 2025? Get real-time updates as they happen on Stefanie’s LinkedIn.
Success Stories
We’ve integrated conferences and tradeshows into many of our clients’ successful marketing plans. Here’s some of the highlights:
NXStage Medical – Virtual Reality Healthcare Marketing
NXStage Medical specializes in systems that treat kidney-related diseases and aimed to promote their Masterguard Plus Device to professionals at a tradeshow.
Pace Creative took the interactive approach in creating a virtual reality marketing strategy by combining VR application, video animation, and motion graphics to simulate a real-life scenario for medical professionals. This provided an immersive experience for the attendees to virtually test the product, and the event generated significant interest with over 200 testers, which dramatically increased leads and sales.
GRAYBOND – Tradeshow Marketing Strategy
Graymont’s GRAYBOND™ is a calcium-based binder that reduces carbon emission in cement production. Pace Creative created a tradeshow strategy that included a booth design, vision, and a pre- and post-show marketing plan to launch the product effectively.
This led to generating 350 marketing qualified leads (MQLs) and supporting the Graymont team with a sales playbook and marketing tools that maximized their booth engagement. This positioned the GRAYBOND™ as a sustainable, cost-effective solution to the market.
Micromine – Tradeshow Marketing for Mining SaaS
As an international mining software company, Micromine provides software solutions aimed at streamlining and innovating processes for mining companies. Pace Creative supported in creating a tradeshow marketing strategy to drive booth engagement that created a memorable experience through contests and giveaways.
With over 150 attendees each day, a 2000% increase in leads per tradeshow, and an 11% increase in website traffic, Micromine exceeded their yearly KPIs by generating 260 new leads and 16 demo bookings at one event.
Siemens – Tradeshow & Event Marketing for Financial Services
Siemens Financial Services (SFS) provides B2B financing solutions across various industries. At the 2019 ACG InterGrowth Conference, they wanted to boost booth traffic, increase raffle participation, and generate qualified leads.
Pace Creative developed the tagline “Digitalizing Performance to Optimize Profit” to present SFS’s diverse divisions. This strategy led to a 325% increase in booth traffic, 1500% more brand engagement, and 50 qualified leads. Post-event, SFS further engaged attendees through a microsite and email campaign.
Strategies to Maximize Your ROI at Conferences
We all attend events for a reason; to network, learn, and generate leads. Across Canada, trade shows and conferences are a key part of many marketing plans. But without the proper prep, trade shows can turn out to be a waste of money and time.
Before the show
Get prepared! Before you attend, set clear goals, train your team, prepare your tools, and leverage pre-show marketing.
During the show
Get in the zone! Engage strategically with attendees, focus on understanding their pain points and capture detailed notes. Qualify your leads in real time and showcase the value of your product. While you shouldn’t focus on a hard sell, converting a trade show lead is 38% less expensive than relying on sales calls alone.
After the show
Act quickly! Follow up within 48 hours. By segmenting your leads, you can focus on the highest priority ones first, which boosts your ROI. Debrief with your team and review what worked and what didn’t so you can adjust your event strategy for the next event. And whatever you do, remember to measure ROI! Track metrics like lead conversion rates to evaluate your trade show success.
See You at DiscoveryX 2025!
We can’t wait to connect with the innovative Canadian businesses at #DiscoveryX 2025. Come chat with Stefanie while you’re there to discuss emerging Marketing and Technology trends for 2025.
Get real time updates on the latest news on DiscoveryX 2025 on Stefanie’s LinkedIn. See you there!
