The agricultural industry is currently undergoing a digital transformation, with changing customer preferences and the emergence of new innovative technologies – all of which are creating new opportunities to stand out.
Suppliers, like distributors, have the chance to stand out by solving challenges faced by farmers and retailers and highlighting their innovative solutions. Ostara, which recently rebranded from a water treatment company to a fertilizer company, is well-positioned to take advantage of this shifting landscape by leveraging digital communication channels to promote the benefits of their Crystal Green fertilizer to potential customers. By doing so, Ostara capitalized on the growing interest in sustainable farming practices and position itself as a leader in the industry with a digital brand strategy refresh.
Ostara’s Website design prior to the digital transformation
As a full-service digital marketing optimization agency, Pace Creative worked within a 10–12-week deadline to transform Ostara’s existing website into a new strategic website with an online content marketing strategy to grow the company’s digital presence and help it become a leader by investing in agritech marketing.
Digital Brand Strategy Refresh with Ostara Nutrient Recovery Technologies
In 2022, Vancouver-based Ostara Nutrient Recovery Technologies relaunched its new refreshed website, taking its digital presence to the next level. The optimized website is a component of their digital brand strategy, aimed at forging strong connections with their valued customer base. With this bold move, Ostara is poised to solidify its position as a leader in the industry and continues to expand its reach to new audiences.
At Pace Creative we specialize in providing services for businesses when it comes to:
Reasons Why You Want To Give Your Business a Digital Brand Strategy Refresh
To help your business stand out online, there are many reasons why a company may want to freshen its digital presence:
- To attract new customers and expand its reach.
- To keep up with evolving market trends.
- To showcase your brand identity.
- Improve poor performance metrics.
A digital brand strategy refresh not only helps to maintain a competitive edge, but also ensures that your brand remains relevant and connected with your target audience.
How Pace Creative established Ostara’s Digital Brand Strategy Refresh
When it comes to creating a website, effective communication is key to delivering a final product that exceeds the client’s expectations. Ostara approached Pace Creative to help grow their digital presence and communicate their brand awareness through its website.
With a shared commitment to excellence and a deep understanding of Ostara’s unique vision and goals, Pace Creative was able to bring the company’s digital presence to life in a way that truly resonated with their target audience.
This is what we focused on:
- An Optimized Website: Ensuring their intended content would be searchable.
- Content Hub: Showcasing their expertise and materials for their audience.
How We Activated the Ostara Brand Strategy
Pace Creative lead the brand strategy, website strategy, content marketing strategy, technical writing and SEO, website design and website development phases with the sole aim of transforming the user experience and making the online presence easy to navigate.
The transformation included:
- A content organization-based strategy that improved their digital presence by optimizing for organic SEO in the agritech marketing
- An optimized website site map with a new refreshed brand to reflect Ostara’s value – all of which is part of a successful go-to market strategy to build revenue growth.
Ostara’s website as of 2023
About Ostara: Ostara offers innovative and sustainable solutions in phosphate management for growers focused on efficiently improving yields, protecting critical water sources, and feeding the world.
About Pace Creative: Pace Creative is an award-winning full-service marketing communications agency. Our expert team understands the unique challenges that companies like Ostara in the Agritech industry face in today’s highly competitive landscape. We work closely with our clients, like Ostara, to develop tailored business marketing strategies designed to help our client stand out and thrive. Our focus is on crafting and executing highly effective marketing transformation frameworks that elevate our clients’ products and services, ultimately propelling them towards reaching their business growth objectives.
Get in touch with Pace Creative to see if our expertise is in line with your digital transformation needs and business goals.
