Ad Campaign Strategy
We created an ad campaign strategy to build brand awareness of the memory line to target owners who have ~2-year-old computers and have a battery that no longer holds enough charge while unplugged.
The first step was to develop a comprehensive ad campaign strategy that considered the customer journey, personas, and the challenges that the power bank solves. This involved defining KPIs, measuring success, and aligning closely with the marketing and sales teams.
Product Positioning Strategy
Pace Creative developed a tailored product positioning and messaging strategy to resonate with the targeted audience, highlighting key features and value drivers of the power bank product line.
Ad Concepts
The team devised several ad concepts to create brand awareness, promote the power banks, and drive revenue. This campaign aimed to convince frustrated laptop owners that power banks are a viable solution as an alternative to purchasing a new battery or laptop.
- Concept 1 – No power? No problem.
- Concept 2 – No plug? No problem.
Promoting Campaign Using an Integrated Marketing Channel Approach
To reach its target audience, Dell employed a series of LinkedIn ads, gaining traction from the right prospects. Utilizing various social media channels, the campaign was promoted and gained exposure among the target audience.
Tracking Performance of the Ad Campaign Strategy
Performance was closely monitored throughout the campaign to optimize cost per acquisition and report monthly campaign performance for marketing budget support.
