Digital Marketing Infographic Content Strategy
The key to effectively deliver a message is to be thoughtful and methodological right off the bat. Pace Creative started with developing a content strategy to organize the key messages and create a cohesive information flow. We conducted research to understand the customer journey from the eyes of investors, with emphasis on the consideration phase of the journey.
With ample understanding of the target audience and their decision-making process, we moved on to structuring the flow of the infographic. The content we chose discusses 5 main benefits of investing in Abbotsford.
Storytelling Strategy
A priority for us was to make sure the graphics not only align with the content but also for them to work together and complement each other. An attractive and thoughtfully created infographic is crucial because it is a representation of how Abbotsford views itself and how the City wants to present itself to investors. Our logical information flow combined with simple yet impactful graphics not only captures investors’ attention, it also helps them stay engaged retain information for a long time.
Previously in our research, we learned about the information investors consider when making decisions. This research helped us to construct numerous insightful questions, statistics, and facts to help make the infographic more relevant to investors.
Visual Communication Strategy
We were requested to turn a report into a value-added marketing asset to target investors. After we have understood how to craft the story and key messages, we moved on to translating this concept into a digital marketing infographic. We developed custom illustrations in line with the City of Abbotsford’s brand standards and ensured a consistent usage of symbols, icons, and colours.
