Is your web design strategy actually generating revenue? What about getting qualified leads or maintaining customer relationships?
As an experienced web optimization consultant, we see a web design strategy as a core marketing investment and not just another basic element of your marketing stack. And this marketing investment is only as effective as how well you maintain, track, report, and re-strategize it over time.
To improve your B2B website performance, here are 5 ways to evaluate your websites performance:
1. Increase your Traffic and Searchability
Here are some ways to achieve better website traffic and searchability!
SEO Strategy
Improve your SEO rating and search result page ranking by:
- Incorporating a meta-tag strategy for your website pages
- Using link-building to connect your website pages
- Adding SEO-friendly URLs
Keyword research and content strategy are crucial aspects of improving website traffic. This means creating content that is:
- Useful and informative
- Credible and trustworthy
- Unique and engaging
- Stands out from competitors
Mobile Design & Development
A responsive design is a good one. Mobile-first design helps increase traffic and searchability by optimizing websites to be mobile-friendly for a better user experience.
2. Increase Conversions and Sales
A key goal for your website should be getting marketing qualified leads (MQL). Attract these leads by implementing an inbound marketing strategy, creating wireframes, making sure your website is good on mobile devices, and using new technology like chatbots to aid the customer journey.
3. Improve User Experience
Improving the user experience is a key aspect of a website’s performance as it encourages the user to stay on the site, visit landing pages, and follow intended pathways.
4. Reducing the Bounce Rate of your B2B Website
The bounce rate measures the time it takes for a user to enter and leave your website. Reducing the bounce rate (or “leave” rate) is important for obvious reasons (the longer the stay on your site, the better job it’s doing).
To reduce your bounce rate, create user-centric content that targets the right audience at the right time!
5. Providing Greater Support for Sales Reps through Sales Enablement
If done right, a website should support your sales team in meeting your revenue goals. This means that the sales and marketing departments are working towards the same goal. The most powerful tool to support sales is website performance as a strategic website can play a massive role in sales enablement, growth-driven design, and inbound marketing.
Enacting sales enablement focused marketing (getting your sales and marketing teams on the same page) will ensure your business is acting as a well-oiled, profit generation machine!
Do you need help tracking and optimizing your B2B website and web design strategy? Contact Pace Creative, your experienced web optimization consultant today to get started on making your website the revenue and lead generation machine it should be.
