Dairy Farmers of Manitoba (DFM) is building its brand awareness and connect with stakeholders, consumers, and farmers in a more engaging way. To do so, the executive team decide to invest in a digital marketing enablement strategy to reflect their commitment to transparency, education, and innovation. With a solid brand strategy in place, it was important that the brand narratives could be effectively conveyed through a customer-centric and optimized b2b website development, which would serve as the online hub for their brand’s digital presence.
The website is an addition to growing its’ online marketing presence to connect with its customer base to become a leader in agriculture Industry Association marketing.
B2B Website Development for DFM
In 2022, Manitoba-based Dairy Farmers of Manitoba (DFM) relaunched its new refreshed website to take its digital presence to the next level.
“Dairy Farmers of Manitoba (DFM) – the voice of dairy farmers in the province for almost 50 years – launched a creative campaign, “All from a good place,” as well as its first rebrand in almost two decades.” (DFM, 2022)
Pace Creative specializes in providing strategies to address B2B website development challenges, including:
As a full-service website development agency, Pace Creative supported DFM in developing a website plan to grow DFM’s online dairy farming branding.
When Should You Get a B2B Website Refresh?
There are many reasons why a company may want to freshen up its online marketing presence. It’s important to invest in your website as it can ultimately lead to more traffic, leads, and sales for your business.
Here are 4 reasons to look into a B2B website development refresh:
- Low SEO performance
- Outdated content strategy
- Inadequate performance tracking
- Limited mobile responsiveness
- WCAG compliant
Why DFM Came to Pace Creative
Creating a website requires strong communication with the client to ensure their business challenges are met with solutions to achieve their website goals. DFM approached Pace Creative to help grow their Online dairy farming branding locally and nationally by developing and optimizing their website with the design that advertising agency Humanity, provided for DFM.
How We Helped DFM with their Strategic B2B Website
DFM in collaboration with the Pace Creative team developed a website with the goal of increasing organic traffic and gaining brand awareness over time. Pace Creative developed the website based on the brand strategy and website design Humanity established. Therefore, we all worked in close collaboration so that the new website was developed and optimized to improve DFM’s online marketing presence. Since its launch, the website is seeing over 2500 new visitors a month, which is the result of outstanding content.
Collaboration and feedback with the client was an integral part of the process in creating solutions for DFM’s needs and helping them become a leader in industry association marketing. Pace Creative will continue to work with DFM for their website development needs by adding exciting content to their website and integrating new initiatives that will be rolled out later this year. As a result, our commitment to our client doesn’t stop there, as we will be continuing to track performance so that they receive key metrics and receive insight to how their online marketing presence stands out.
About Dairy Farmers of Manitoba: Established in 1974, Dairy Farmers of Manitoba is a non-profit organization financed by all dairy farmers in the province. They support and represent the best interests of all Manitoba dairy farmers at the provincial and national level. DFM pride themselves on bringing dairy farmers and Manitobans closer together. They are committed to building vibrant communities and supporting future generations.
About Pace Creative: Pace Creative is an award-winning full-service marketing communications agency. Our clients are SMEs that want to take their business to the next level by investing in digital transformation to build their brand online. One of the most significant business growth challenges we help solve is developing a digital transformation framework. Get in touch with Pace Creative to see if our marketing expertise is in line with your digital transformation needs and business goals.
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